My Pillow CEO Mike Lindell announces his new venture “My Coffee” shortly after Walmart killed Lindell’s MyPillow products.
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My Pillow CEO Mike Lindell announces his new venture “My Coffee”
Mike Lindell has revealed the details of his next major business endeavor. After Walmart killed Lindell’s MyPillow products, he turned his attention to the opposite end of the spectrum and started a new company called MyCoffee.
Who exactly is Mike Lindell
Michael James Lindell is a prominent American businessman, political activist, and extreme right-wing conspiracy theorist. He was born on June 28, 1961, and is known by the alias “The My Pillow Guy.” He started the company My Pillow, Inc., which makes pillows, bedding, and slippers. He is the Chief Executive Officer of the company.
Lindell is a big advocate of former President of the United States Donald Trump and serves as an adviser to Trump. After Trump was unsuccessful in his bid for the federal election in 2020, Lindell played a big part in promoting and funding Trump’s efforts to reverse the election outcome. He also promoted conspiracy theories alleging massive electoral fraud in that election. He has also strongly supported using the poisonous extract oleandrin as an alternative way to treat COVID-19.
My Pillow
Lindell made the My Pillow pillow in 2004 and has grown the company into a major Minnesota manufacturer.
Fall of “My Pillow”
My Pillow had its certification with the Better Business Bureau terminated in 2017, leading to the bureau giving the company a grade of F due to a consistent stream of user accusations. According to the BBB, a buy one, receive one free deal that eventually became a continual promotion and, as a result, the standard cost of the products rather than a discounted price or a free offer was charged. 
In a statement, Lindell expressed his extreme dissatisfaction with the Better Business Bureau’s choice. He claimed that it was only normal for him to feel this way. In 2020, Lindell made his son Darren the company’s chief operations officer. He did this because he wanted to get into politics in the long run.
The year 2021 saw the withdrawal of My Pillow items from the shelves of many major shops. Retailers like Kohl’s and Bed Bath & Beyond have said this is because of business analysis and low customer interest. Still, Lindell thinks it’s because of what he said about the 2020 U.S. presidential election results. 
Beginning of My Coffee
After the failure of his pillow company, Lindell has now started his new firm, “My Coffee.”
What does Lindell get to say about his new product?
During a recent Righ Side Broadcasting Network presentation, Lindell announced the launch of his newest business endeavor. It seemed as if Lindell was hooked up on his product. After he praised MyCoffee and asserted that there’s nothing like it, one couldn’t help but observe that all of this sounded similar to Colombian caffeine, which is an example of a kind of coffee compared to the one described by Lindell. 
He explained the following in a video. Lindell said that a family owned this coffee shop. It is undoubtedly the finest cup of coffee you will ever taste in your whole life. It can’t be compared to anything else. He said everything he put out there had been through his research and investigation for six months. He claimed that the people in Columbia from whom he purchased the beans had their crops. It’s a family-run business, and they’ve been at it for some time. He also added that obtaining it for cheap was challenging, but he did it nonetheless since it is what he often does in situations like this. Deliver the very best to the people.
What could be the reason for this new venture?
Lindell recently disclosed that his MyPillow empire suffered a severe setback due to Walmart’s decision to remove the goods from its physical and online retail locations. While Lindell was publicly venting his frustration with Walmart management for ignoring his calls, he estimated that the company had lost $100 million.
Since Lindell is now trying to sell My Coffee, it is clear that his criticism of the retail giant through his Frank TV network did not help the situation.
