Facebook Twitter Instagram
    The Conservative NutThe Conservative Nut
    • Home
    • Latest News
    • Politics
    • Videos
    • Events
    • Others
      • Entertainment
      • Technology
      • Science
      • Business
    Subscribe
    The Conservative NutThe Conservative Nut
    Home » Pinterest TV Studio App- Everything about live commerce offerings
    Apps

    Pinterest TV Studio App- Everything about live commerce offerings

    By Henry ConwayMay 12, 2022Updated:May 12, 20225 Mins Read
    Pinterest TV Studio App- Everything about live commerce offerings

    Pinterest is expanding its video offerings yet again, this time with the launch of a new, separate ‘Pinterest TV Studio’ app, which is designed to help live-stream creators improve their streaming setups with different cameras capability, improved editing tools, and more. Pinterest quietly released a new app earlier last week on both the Apple and Google Play stores, as first reported by TechCrunch, though it’s only available to a limited number of users at the moment. The launch of the app was not announced by the company, possibly because it is not yet available to all creators.

    Table of Contents

    • How can we gain access to live streaming on Pinterest’s new app?
      • Users under the age of 27 are the most likely to engage in live-stream commerce activity
      • Would this app be a success for Pinterest?
      • What kind of content will we see on the App?
      • Where is the Pinterest TV Studio app available?

    How can we gain access to live streaming on Pinterest’s new app?

    “Upon first launch, creators must enter a code or scan a barcode provided by Pinterest in order to gain access to the live-streaming tools the app provides,” according to TechCrunch.

    You can access live streaming on Pinterest TV studio app
    You can access live streaming on Pinterest TV studio app

    So it’s not officially released, but it does exist and is a working app for a select group of users. This signals the next phase of Pinterest’s video content push, as well as a possible shift into live-stream shopping that also has become more popular in social media circles in recent years.

    Users under the age of 27 are the most likely to engage in live-stream commerce activity

    Live-stream shopping has already been a big business in China, where revenue from the service is expected to reach $400 billion by 2022, which is nearly half of all eCommerce spending in the U.s. last year. Furthermore, live-stream commerce is becoming increasingly popular among younger audiences, with users aged 27 and under experiencing the fastest adoption. TikTok, Instagram, and YouTube have all developed their own live-stream buying approaches as a result of this, and it appears that Pinterest, too, is eager to jump on the live-stream shopping bandwagon as part of its expanded content push.

    This app might be the next step in taking Pinterest to greater success
    This app might be the next step in taking Pinterest to greater success

    The app is essentially a supplement to Pinterest’s ‘Pinterest TV’ service, which debuted in November of last year. Initially airing a series of live, shoppable episodes featuring various Pin creators, Pinterest appears to be looking to expand the initiative even further, most likely into a continuous live stream of various brands and content producers showcasing their content, that can be purchased as you watch. Pinterest will need to vet the broadcasters it allows into the initiative now that it’s live, so while there’s a separate app for this purpose right now, it’s unsure how long it takes Pinterest to increase access to all users, if it ever does.

    Would this app be a success for Pinterest?

    Again, live-stream marketing is already huge in China, and thousands of people are tuning in to various US-based influencers’ regular commerce-focused TikTok broadcasts. It appears to be a safe bet, especially given Pinterest’s focus on artisan goods and direct selling, and the platform’s recent declaration that video is “a fundamental medium for inspiration and planning,” indicating that it will likely increase its video focus in the future.

    Pinterest TV studio app
    Pinterest TV studio app

    It may present significant opportunities for eCommerce businesses; we’ll keep you updated on any developments. The addition of a dedicated live streaming app, on the other hand, is another example of Pinterest rethinking its position in the broader social media landscape, where TikTok’s rise has pushed other platforms to adopt a video-first approach. Today, major social media platforms such as Instagram, Facebook, Snapchat, and YouTube all have a TikTok-style short video feature, and the majority of them also have live video features.

    What kind of content will we see on the App?

    Meanwhile, Pinterest has been focusing on video with the introduction of Idea Pins, a video-first mashup of TikTok-style short-form video content and clickable Stories. During last week’s earnings call, the company stated that the save-rate of Idea Pins has increased by over 25% quarter over quarter.

    pinterest
    pinterest

    Pinterest users can follow numerous video creators who are more likely to visit the site than those who do not, according to the company. Meanwhile, Pinterest launched Pinterest TV in November, a series of live, shoppable videos from creators covering food, home, fashion, beauty, DIY, and more. The shows are broadcast live and then made available for on-demand viewing.

    At first, the platform was only available to a select few. At the time of launch, the platform was only available to a select group of hand-picked creators, including Christian Siriano, Monica Suriyage, Tom Daley, Manny MUA, Robyn Schall, and others. It had tested live streaming events within the Pinterest app with top creators earlier this year.

    Where is the Pinterest TV Studio app available?

    The brand-new Pinterest TV Studio app has been available on the Google Play store since May 2, 2022, according to Sensor Tower data. It hasn’t received enough downloads to place the app on any app store charts, and the company can’t estimate the total number of downloads at this time. Outside of the United States, the app is available in Canada, Australia, the United Kingdom, and Germany, indicating a potential global expansion of Pinterest TV efforts.

    Pinterest Live Streaming
    Pinterest Live Streaming

    Pinterest issued a statement confirming the app’s launch but said it didn’t have any additional information at this time. “As more Creators use Pinterest TV to create innovative programming, we’re constantly experimenting with new ways to help them bring their ideas to life.”

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Henry Conway
    • Website

    Related Posts

    Truth Social Android App Download – Check Latest Updates

    September 2, 2022

    Download BeReal App – Step-by-step guide

    August 23, 2022

    Truth Social users -How many daily active users does Truth social app have?

    August 11, 2022

    Truth Social Download Count – Check Latest Update

    August 11, 2022

    Truth Social Error- How to fix the error while opening TruthSocial.com

    August 11, 2022

    Truth Social Android update :When Will Truth Social be Coming to Android?

    August 10, 2022
    Add A Comment

    Comments are closed.

    Don't Miss
    Technology

    Free iPhone When You Switch in 2023 – Top Provider Deals

    July 24, 2023

    Do you know that there are several service providers that can help you get a…

    How To Qualify For enTouch Wireless ACP

    July 22, 2023

    Free Cell Phone No Deposit no Activation Fee – How to Apply?

    July 14, 2023

    Energy Secretary Jennifer Granholm claims, “US can learn from China”

    March 11, 2023
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Facebook Twitter Instagram Pinterest
    • About Us
    • Contact Us
    • Advertise With Us
    • Editorial Policy
    • Privacy Policy
    • Affiliate Disclosure
    • Authors
    • Terms of service
    © 2023 TCN

    Type above and press Enter to search. Press Esc to cancel.