With American business tycoon Mike Lindell’s new business venture, you can go to bed at night with a MyPillow under your head and begin your day with a sip of MyCoffee. That’s right folks! MyCoffee is a recently launched coffee products venture by Mike Lindell that, according to him, is “the best coffee you’re ever going to drink in your life.”
Mike Lindell’s MyCoffee: Know the Details
After Mike Lindell’s sleep products business suffered a significant blow when Walmart decided to discontinue MyPillow products in its stores, the Trump loyalist and businessman proceeded to launch a company dealing with the polar opposite of sleep, i.e., waking up with a nice, hot cup of coffee. And yes, of course it’s called MyCoffee.
Mike Lindell announced the details of his new business venture earlier this year in an interview with a significant news outlet where he touted MyCoffee has the best coffee you will ever have in your life and that there’s “nothing like it.”
“I get products all the time from entrepreneurs. When I tried MyCoffee for the first time, I was blown away,” Lindell said in a promotional video.
The way Mike Lindell describes MyCoffee; organic, speciality grade made with the top 2% of quality coffee beans, rich and smooth; sounds strikingly similar to Colombian coffee, and even the reporter from the news outlet couldn’t help but notice the similarity.
You can buy a range of products including freshly ground coffee available in a variety of package sizes, coffee mugs and more from the official online mystore.com website. The products are available on Amazon as well.
According to the website, it is certified organic and low in acidity. There are several roast options available, including decaf, light, medium, and dark roast.
The cost of the product is $24.99.
What prompted the launch of MyCoffee?
The crashing of Mike Lindell’s pillow fort when Walmart decided to stop selling MyPillow products in its stores, is the apparent reason for the launch of Mike Lindell’s new business venture, MyCoffee.
According to reports, Mike Lindell’s MyPillow company suffered losses worth 100 million dollars after Walmart made its decision. Apparently, Lindell criticising the Walmart executives publicly, as well as through his Frank Social media app did nothing to help build his pillow fort back. Hence, the new business venture was launched.
So, what happened to MyPillow?
After Walmart decided to pull MyPillow products from its stores throughout the United States, the products virtually vanished from the market, as Walmart served as the primary market. Following suit, several other retail companies like Kohl’s, Costco, Wayfair, JCPenney and Bed Bath & Beyond also pulled MyPillow products off their shelves.
The decision by Walmart was made in light of decreasing customer satisfaction rates with Lindell’s products.
“They dropped MyPillow, and it really hurt my employees because they were our biggest distributor,” Lindell said. “They were by far and away number one.”
So what happened to MyPillow? Sources confirm that the products will still be available for sale online through ecommerce sites and the official MyPillow store.
How did Mike Lindell build his business empire?
Mike Lindell is an American businessman and an ardent supporter of former president Donald Trump. Lindell has publicly supported the former president’s claims of voter fraud in the 2020 presidential elections, and is currently in the midst of bankrolling several initiatives against electronic voting machines.
Mike Lindell has built his business empire from scratch. After several unsuccessful business attempts, the idea for MyPillow came to Lindell in a dream in the middle of the night. He recalled the night in an interview saying, “I got up in the middle of the night — it was about 2 in the morning — and I had ‘My Pillow’ written everywhere in the kitchen and all over the house.”
He recalled one of his daughters coming upstairs to get a glass of water and asked if he was okay, when Lindell revealed his idea to his daughter. “I’ve got this idea for this pillow. It’s gonna be called MyPillow. What do you think about it?” Her reaction made Lindell laugh. “She goes, ‘That’s really random,’ and she went back downstairs.”
Lindell was also a drug addict during the time, and was heavily addicted to cocaine. Once his business took off, Lindell bid adieu to the drugs, and has been clean and sober for the past several years.
“It can be done, people,” says Mike. “People say all the time that’s one of the biggest miracles ever,” he adds, referring to his rags to riches story.
By early 2011, Lindell’s MyPillow project started to gain traction from the media, and soon, he started rolling out printed advertisements and infomercials. According to Lindell’s estimates, he spent more than $100 million on infomercials alone, which helped his business achieve more tremendous success. MyPillow has sold hundreds of millions of pillows in the past few years, until now. With Walmart’s decision to pull MyPillow products from its stores, MyPillow suffered a critical blow, and saw a massive drop in sales.