HomeTechnologyCarrefour: an “ambitious strategic partnership” with Meta (Facebook)

Carrefour: an “ambitious strategic partnership” with Meta (Facebook)

The press release explains that “ will cover many aspects of Carrefour’s activity, from internal communication to the employee experience, including customer relations, digital advertising and digitalization of prospectuses, local communication and social commerce

As for the services of Meta, Facebook, Instagram, WhatsApp, Messenger and Workplace will be used. The goal is to help “ Carrefour to build the future of its mobile environment ” and “ the development of its e-catalog offer ”. Workplace will be deployed to 320 000 employees of Carrefour and virtual reality will be used to train employees. Nine countries are concerned: France, Italy, Spain, Romania, Poland, Belgium, Taiwan, Argentina and Brazil.

Not a word on the other hand in Carrefour’s press release on respect for private life and / or the question of personal data, while Facebook is at the center of several cases on these subjects.

This announcement was made as part of Digital Day, which was an opportunity for the brand to present “ its digital strategy on the horizon 2026 as well as the associated value creation objectives ”. The company wishes “ to triple its GMV (Gross Merchandise Value) e-commerce by 2026, to reach 10 Billions of Euro’s. The Group also expects digital to contribute 600 additional million euros to current operating income (COI) in 2026 compared to 2021 ”.

Investments in“ digital ”will increase by 50% between 2022 and 2026, with a plan of 3 billion euros . Finally, Carrefour wants to achieve “ carbon neutrality for its e-commerce activities by 2030 ”.

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