This summer, the streaming platform announced new features to broadcast advertisements on connected TVs (CTV). Google continues its offensive to help “ advertisers reach new customers and generate more online sales ”.
This notably involves a link displayed at the bottom left of the screen when an advertisement is displayed. The viewer can thus enter the URL on his smartphone and browse the advertiser’s store while continuing to watch his current program. All with always more targeting of course.
More information on “video campaigns for action” is available here.